Online business the new direct marketing

During our weekly, mastermind Core Four, meeting Paul, handed me his copy of “Dotcom Secrets – The Underground Playbook for Growing your Company Online…” by Russell Brunson; I’ve started reading and “wow – it just makes sense”. The book focuses on “copying” established businesses and shuns startups. Startups just don’t yet have a clear sales funnel process; and Russel thinks inventing is a waste of time, because its just easier to make money copying what someone has already done. Despite this sentiment, the book clearly outlines what’s necessary to build and manage a good sales funnel.

Click on book to order now.

The forward is written by Dan Kennedy, and is quoted as saying “Ultimately the business that can spend the most to acquire a customer, wins!”

I “mostly” whole-heartedly agree — I don’t agree that “startups should be shunned”. I think he’s saying, the startup may have a new product/service, but your own marketing doesn’t need to be re-invented. Instead, follow what has been shown to work.

Full disclosure, any Amazon purchase thru the link, result in a small affiliate payment, which I’ll use to defray the costs of this website.

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